Join the movement

Aleksi Pulkkanen

Should you turn your team international?

I had drifted into a very exciting situation a few years ago. A couple of years after my graduation, I was leading a 12-person team on a 100% Finnish web company.  We were recruiting a new web programmer and by far the best applicant was an Englishman. What to do?

There are no textbook choices for situations like these, so I decided to put it out for open discussion with our team.

“How would you feel about working in English?”“Well, we can at least try it out…”

(We had a strong culture of trying things out back then. Inspect & Adapt, as the agile dudes say.)

When I think about it no, it feels like a no-brainer to me. Finns tend to be great English speakers, although we can be a bit timid about our skills. Finland is quite a small market, so many Finnish companies pursue international growth (this was also the case for our company).  Turning your own team international feels like the natural first step for going international, but still our original choice was to put job ads out in Finnish, because it felt… easier I quess. So I have Google Translate to thank for the enlightening experience that started.

So we turned our team international and saw a shift on our culture. Suddenly we were an international company and international customers didn’t feel so distant anymore. Suddenly we had new kinds of POVs present on problem-solving. We even had a more alluring company in the eyes of new job candidates – we started getting more applications from Finns and international talents. And went on to hire more of both soon.

We can really benefit from the distinct personalities, different kinds of skills and diversity that international talents can bring to local Finnish companies. What’s great about this relationship is that it benefits both sides – the internationals and the local business. That’s why I’m striving to get our story around and open people’s minds.

 Aleksi is a startup entrepreneur at Agendium Ltd (, an active participant on the Talent Tampere and Tampere All Bright! Ambassadors -networks and an advocate for diversity and online collaboration tools.

Aleksi Pulkkanen


Globelics Academy and Twinkle Association linking SMEs to markets in Global South

Published on
May 16, 2017
Mika Raunio

Internationalization and entering to foreign markets is not easy task to do for the small companies. Especially when target markets are culturally, institutionally, economically and geographically very distant in from the home base of the company. In other words, when they are currently fastest growing economic areas, in Africa, Asia or Latin-America, in “Global South”.

Read more  

What’s up, TWINKLE?

Published on
March 27, 2017
Viivi Savelius

It has been a while since our last blog post but TWINKLE is here full of energy and passion and will shine here more actively starting on now! Before telling about the plans that TWINKLE has for this year, let’s go quickly through what happened during the end of last year.

Read more  

MukavaIT Case

Published on
September 22, 2016
Joanna Charewicz-Laihonen

This is how TWINKLE brings talents and companies together in practice because that is what it is all about!

Read more  

Have a Mukava day!

Published on
August 15, 2016
Petri “Paavo” Väyrynen

Every month people employed by early childhood education services spend more than 10,000,000 working hours entering data manually. Wouldn’t all these hours would be better spent being with the children?

Read more